yell logoMake more sales

1. Take an objective look at your existing sales strategy. Do you have the right approach? If not, adopt a more customer-focused sales strategy and re-evaluate its success in six months. Look at what has worked and what hasn’t. Learn from your mistakes.

2. Concentrate on increasing business from existing customers. The cliché about 20 per cent of customers providing 80 per cent of revenue is often true. Existing punters are already convinced about your product or service – the hard part is done. Think about ways to generate more sales from existing customers. Maybe they’re unaware of the full extent of products or services you offer, and how these can benefit them.


3. Go back to basics. Make sure you’re targeting the right market and listen to what potential customers really want. Remember that whatever you’re selling, it needs to meet people’s needs.


4. Make excellent customer service a priority. Put simple steps in place, such as offering after-sales support and providing training for all customer-facing staff. As well as encouraging repeat business, keeping customers happy means that often they’ll do your selling for you by recommending you to others.


5. Get your prices right. Are they too high, which is putting people off buying from you? Are your prices too low, with the net result that potential customers fail to recognise the true value of your offer?


6. Look at what you’re selling. Do you need to replace flagging lines by launching a new and improved offer? Would this enable you to make more sales? Remember, solution is evolution. Successful people know when it’s time to make changes.


7. Do some basic market research. Are you up to speed with the needs and expectations of customers? These can change rapidly. Also take a look at what your competitors are doing. Constantly look for ways you can provide your customers with better value for money than your competitors can.


8. Raise awareness of your business, perhaps by launching a new marketing or advertising campaign. Also try to gain free publicity by getting journalists to write good things about your business. Write an attention-grabbing press release about something newsworthy to do with your business. Encourage your customers to tell others about you. Word-of-mouth recommendation is the best form of advertising there is.


9. Assess your image. Is it making you look unprofessional or out of date? Consider ways you can improve your business image. This could involve decorating your premises – or even just having a good clean and tidy around. Maybe you and your staff need to dress more smartly. Perhaps it’s time to upgrade your stationery or website. Simple changes aimed at improving customer perception can make a big difference to sales.


10. Consider training. Be honest with yourself about your sales technique and how you and your people deal with customers. If you have any concerns, get some external training. You could even seek advice from a mentor with a proven track record in sales.

Sign in / join horsesmouth

Latest Mentor Shout Outs

Need someone to talk to?

"I''m available to talk about anything that may be bothering you. My specific areas areas are depression, anxiety, and body image issues. However I am available to talk about anything and I always try to help to the best of my abilities. Pleas..."

Latest Pearls of Wisdom


"There are 7 days in a week, and "Someday" isn't one of them...."

What is online mentoring?

If you've lived, you've learned...and you've probably got a story to tell. Mentoring online is the perfect way to share your hard earned-wisdom with those who can benefit from your experiences and knowledge, all in a supportive, safe and secure online environment. It takes seconds to sign up and you never know who you might meet!

Can't find the right mentor? Just send a request!

If you've tried using search and browsed the profiles on our site but can't find anyone who's quite right for you, send a request for a mentor to the whole community. You'll get some good responses and one or two may turn into mentoring relationships.

Other users say...


I am very lucky to have found your website. Recently I wrote about a problem which I face very often.... There were 10 responses from 10 mentors. They have really explained to me and made me understand that I do not have any problem. Your services are wonderful and I am very much thankful to all of you.

I have been mentoring on HM for 18 months. I really enjoy it & hopefully I am helping other people. Recently I posted my my first 'request for a mentor'. I have been completely bowled over by the response. So many people taking their time & making the effort to offer constructive advice in a friendly polite manner. For me it completely validates the intent behind HM. It reminds me how many good, helpful people there are out there. Thanks for providing such a great service.
'I called out for mentor assistance a week or so ago.

I have been inundated with unbelievably helpful replies, and now have a toolkit to draw on to start turning around behaviours and mind-sets that have been detrimental in my life.

I just want to thank Horsesmouth and all the amazing people who reached out to me.  Each and every one of you has given me something to think about, and some have given me heaps of material with which to start working.  Now I need to do the work! Thank you so much!' 

advert - horsesmouth