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guyb aged 52
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3 words

enthusiast , experienced , determined

Self description

Male , 52

I was born in Hertfordshire but grew up in Wirral from the age of 4 until I joined the Army in 1983 at 18. I benefited from growing up in a loving family and the belief in helping one another. I had a great but short time in the Army before joining the TA in 1984 and joining the world of work in the print industry. 23 years later I am a Major still in the TA with a whole world of experience of people, leadership mental and physical challenge under my belt.

In my working life I progressed from selling print to working in advertising and then to specialising in direct marketing (during which I professionally qualified) and am now a Fellow of the Institute of Direct Marketing, having become an expert in customer loyalty programmes in the UK in the last decade. I devoted the years 1996 to 2003 to building a multi-disciplined marketing business with an older partner, only to realise that he had a very different agenda to me. I decided to walk away and backed myself to succeed in othe

Life experiences

Business Development

I have hands on and detailed experience of setting up a significant number of small businesses from scratch. I have experience of business planning, turning that into reality and how to cope when the plan doesn't match reality. I know the nuts and bolts of all the compliance and set up hassles, from banks to VAT, from H


There isn't much I haven't worked on in marketing - from strategy and research right through to producing business cards. I've written training programmes, presented seminars and lectured at university and run multi million pound campaigns for clients that include Sainsbury's, JD Sports, Nike, Iceland Foods, Man City FC, Royal Mail and many others.

Personal Development

This is a subject area I qualified in from the school of hard knocks! I have more than 2 decades experience of overcoming challenges of a mental, physical, spiritual and emotional kind in my work and family life and I get a kick from helping others who want to improve themselves.

Why mentor on horsesmouth?

I just like the idea of a broader way to offer help and advice. I've been kicked when I was down whilst a small number of people gave me a helping hand and I'd rather be in the latter camp - and I think I have a lot of experience I can offer to others on their way up. We all can benefit from others' experience and knowledge and shouldn't be afraid to do so.

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I am very lucky to have found your website. Recently I wrote about a problem which I face very often.... There were 10 responses from 10 mentors. They have really explained to me and made me understand that I do not have any problem. Your services are wonderful and I am very much thankful to all of you.

I have been mentoring on HM for 18 months. I really enjoy it & hopefully I am helping other people. Recently I posted my my first 'request for a mentor'. I have been completely bowled over by the response. So many people taking their time & making the effort to offer constructive advice in a friendly polite manner. For me it completely validates the intent behind HM. It reminds me how many good, helpful people there are out there. Thanks for providing such a great service.
'I called out for mentor assistance a week or so ago.

I have been inundated with unbelievably helpful replies, and now have a toolkit to draw on to start turning around behaviours and mind-sets that have been detrimental in my life.

I just want to thank Horsesmouth and all the amazing people who reached out to me.  Each and every one of you has given me something to think about, and some have given me heaps of material with which to start working.  Now I need to do the work! Thank you so much!' 

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