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Carina aged 33
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3 words

passionate , organised , caring

Self description

Female , 33

I live in a little flat in Kentish Town with my significant other, who works in radio and music. I love to cook, I love to bake, and I'm learning how to decorate cakes! I love wine, so much so that I did a couple of courses in it... we love music, especially live music, and I'm lucky that we get to go to a lot of gigs and festivals. I love getting together with friends over good food. I commute by bicycle to work, but otherwise hate exercise; I love to travel, but find it hard to get away from work to do so.

Life experiences

Working in broadcasting - the business end

When I joined the radio industry in 2006, public trust in broadcasting was at an all-time low; broadcast compliance was a growth area! Four years later, and I'm leading the charge on restoring and maintaining that trust, changing the views of both the industry and our regulators, creating a culture of proportionate and effective compliance, without it killing your creativity. I work with everyone in our business, from Board Directors to ground crew, across the UK. I've learned how to manage risk, how to deal with pressure in stressful situations, how to tailor presentations to all levels of management, how to negotiate and bring people round to your viewpoint.

Being a successful female in a male-dominated field

Every workshop and meeting I go to in my current role is populated by white, middle-aged men. Some of the people I work with assume that young and female must mean I'm in admin or secretarial; I've had inappropriate comments from a generation of colleagues who seem to think it's the early 60s... There are few female role models in my field, and few women to turn to for advice. How do you get on in that situation? After four years I'm working out how, and have some great advice and tips for your women starting out who find themselves in a similar position - gaining respect, not allowing yourself to be pigeon-holed, being assertive without being stroppy. I can help you learning how to promote yourself in your industry, networking, creating your own personal brand, dealing with workplace politics.

Dealing with stress

Sometimes life just likes to kick you in the nuts, doesn't it? A couple of years ago, I found myself in a real personal hell - my boss left the company, leaving me with a director's responsibility and no support, and no colleagues; my boyfriend left, leaving me with a one bedroom flat in the centre of London, and a rent I couldn't afford; my mum declared she wanted to divorce my dad. Not pleasant. There are ways to deal with things, though - even when it seems like everything is going wrong at once. Especially if you're concerned about letting it show at work, when you're trying to keep things under control - I'm happy share stories about how to manage the rocky patches and come out smiling. Particularly working in an industry that has experienced very high churn and frequent redundancies in recent times, you learn how to roll with the punches. Drop me a note if you want to know more.

Why mentor on horsesmouth?

Since joining the big, wide world of work I've been really lucky to have met a number of people who've helped me, with advice and support, and buckets of encouragement. It's been invaluable, and is one of the reasons I'm where I am today. This kind of practical advice and support is free to give; it's these little things that can make the difference between feeling a bit lost and intimidated, and being confident that you know who you are, where you are and where you're going.

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