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thebrandchap
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Profile

3 words

Inspiring , Challenging , Caring

Self description

Male , 43

My name is Adam, I own a Brand Design Agency in the North West of England working with Blue Chips, Medium, small and start-up companies.

I specialise in creating honest brands that allow the businesses I work with grow. Big claims, but all true.

I've also had my own fair share of business ideas go 'POP' on me, some almost taking me to bankruptcy! Not quite, but close!

The skills I now posses as a businessman as well as a brand consultant give me a great ability to change, challenge and ultimately help most businesses, but on top of that I have the ability to guide and coach 'people' through the tricky times that running a business throws up too.

I simply like to help people...

Life experiences

Brand and Business Consultant

I've had many successful years helping my clients to start, grow and even sell their businesses. Working with them all on a regular basis and learning what they want personally as well as professionally, allows me to align the required journeys to create honest and transparent brands. Once the brand is born, the business, customers, products, employee's all start to work in harmony allowing the business to almost grow itself organically.

These skills and passion for what myself and my agency produce are all born from my core passion for good design, good values and good business. As I increasingly can't see one succeeding without the other.

Clarity, Vision, Belief, Values makes Business Work Better.

Failing at Business... It's a great thing!

Over my years in business not all have been pretty, in fact some have been horrible! Believing your own press, taking your eye off the ball or just a run of bad luck, can all end in massive failure and even bankruptcy!

The ability to see light at the end of these tunnels, even when there seems to be no light or tunnel in sight requires stubbornness, passion, self belief and a strength many simply haven't got.

I hope never to be in that position again, but the valuable survival skills I learnt have stuck with me, and I pull on them on a daily basis.

What doesn't kill you makes you stronger... how very true.

New Business Growing Pains

Almost every new start up is the same.

You have to take what you are given, you charge what they'll pay, they say 'jump' you 'JUMP'!

Businesses are usually born from people's passions and dreams. Very few are started by business people with business skills, and this is where the problem lies...

We as passionate 'nice' people get beaten up by the customers we face, we allow bad behavior, late payments because we're scarred of letting them down, or upsetting them.

Well it doesn't have to be that way, there's a point where that can change, where that has to change. A point where you can regain control and supply the service you want, at the price you want and get paid when you want.

I've transformed many business cultures, including my own. Making them more efficient, more profitable, happier to work for and most important better to work with.

Business should be fun, friendly, respectful, inspiring and challenging. If you get that right the profit will come along by itself.

Why mentor on horsesmouth?

We all need to help now and again... I know I have, and what a difference it made! Most of the time I charge for this knowledge, sometimes I give it away to friends or family. So I thought I might try to help a few people that I've never met! Let's see what happens...

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