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TrueValue
TrueValue aged 49
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3 words

Direct , Measured , Accountable

Self description

Male , 49

Currently a National Account Manager with Yell.ltd, managing a portfolio of approx £2m of advertising spend both in print and online.

25 years advertising & account management experience.


Married with two sons, two dogs & two fish tanks!

Turn on = people who listen to balanced logical arguements

Turn off = people who are afraid of leading their market & make decisions based on heresay or the golf course!

Life experiences

Print, online advertising & SEO

Working with clients who have marketing budgets from £30k to £5m+ per year.
Managing online & offline performance in true cost per call, cost per action & cost per customer.
Comparitive analysis of our proprietory products as well as online search SEO & SEM, and Google opportunities.

I am also the marketing 'manager' for my fathers company in Nottingham who manufacture, design & install high end bedrooms, bathrooms & home offices.

Happy to discuss the ups & downs of SEO, SEM & paid inclusion. Also directive & stimulative print effectiveness.

Why mentor on horsesmouth?

I always enjoy helping my customers explore new opportunities in advertising & marketing. It is always rewarding when the 'light goes on' and good results are delivered. So provided I have time available why not give an unbiased view/anecdotal advice to others who may want a 2nd opinion, regardless of media channel.

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