Privacy policy

Well, here's the small print. Although it's the same size print as the rest of the site. And it's not really print at all. Still, you know what we mean. If you want to know how we feel about privacy, read this page. Or just take the short answer, which is: we feel pretty good about privacy, and we want to make sure you have lots of it.

Here at horsesmouth we take your privacy extremely seriously, and are committed to providing a safe and private online environment for the services we provide. Generally, any information you provide us with is kept in confidence unless you agree to publish it. We do not sell, rent, share, or otherwise disclose personally identifiable information with any other parties, including other users of our website. We only intend to provide our services to people over the age of 16. We do not knowingly collect personal data from children without parental consent. This privacy policy sets out the terms by which we hold and process any such personal data received.

We reserve the right to change our privacy policy. We will normally post details of any changes on our website at least 7 days before the changes take effect, unless urgent circumstances require us to change the policy immediately.


Who we are

Under the Data Protection Act 1998, Horse’s Mouth is known as a 'Data Controller'.  In simple terms, this means that we determine what personal information about you is collected and how it will be used.

In this privacy policy references to 'the Data Controller', 'we', 'us' and 'our' are to Horse’s Mouth Foundation; references to 'our Website' or 'the Website' are to; references to 'the Services' are to the services offered in the Website, namely:


  • –a search engine matching people who require information and guidance with profiled people who have 'been there, done that';

  • –hosting of moderated online dialogue between users;

  • –linking to professional organisations and media content (limited on this Beta version of the website);

  • –a user-driven reputation system;

  • –mentoring offered by users or other individuals who agree to give their time and share their experiences to help and benefit others.

If you have any comments or queries in relation to our privacy policy please contact us by email:, or by writing to: Privacy, Horse’s Mouth Foundation, 10 Golden Square, London W1F 9JA.


Collection of information

In the course of providing the services we will need to collect, use and retain personal information such as your name, address, mobile telephone number, email address, IP address (i.e. a string of numbers unique to your computer that is recorded by the Website when you request any page or component) and other pertinent details; monitor your usage of the Website; host the emails or other communications you exchange by the Website with other users of the same Website.


Under the Data Protection Act 1998, information which relates to an individual’s political opinions, racial or ethnic origins, mental or physical health, sexual life, religious persuasion, trade union affiliation or criminal records are defined as 'sensitive personal data'. You do not need to disclose any sensitive personal data to us for us to provide the Services. However, if you choose to make reference to or disclose any sensitive personal data in emails or other communications hosted by the ebsite, you are giving your consent to us collecting and processing this data to provide the services. 


We collect personal information directly from you, subject to receiving all necessary authorisations from you. This is done with your consent. Your personal data will not be disclosed to any third party, government institution or authority unless required by law or in exceptional circumstances we consider it necessary and appropriate to protect someone from suffering serious harm or injury, in which case we may pass on your data to an appropriate and responsible third party. You consent to use using any personal data that you provide, including any sensitive personal data that you provide, in this way.


In addition we process personal data to carry out statistical analysis of site usage and provide you with more relevant or customised services. We may also use this statistical information for market research and/or advertising purposes. We may share it with third parties (but no individual will be identifiable from data shared with third parties for these purposes.)


Although we encourage people using our website to remain anonymous and not disclose their identity to anyone else using the site, we moderate the website and can link information which you disclose in contributions you post on the website about your experiences with other personal data identifying you which we have obtained through the registration process. We only publish any of yourConversations with your agreement and in accordance with our Terms of Use. We will also protect your anonymity by not publishing or transferring any other personal data we hold which identifies you (such as your name or address).  However, we cannot be responsible for any breach of data protection legislation and principles if the content of your Conversations enable other people to identify you from how you describe your experiences and you have agreed to publish these Conversations.


Log data and cookies

'Cookies' are small data files that we send to your internet browser, which are stored on your computer's hard-drive and subsequently read back if you visit the Website again. These cookies enables us to recognise you and any preferred technical settings you have, saving you from re-entering information on a return visit the Website. You can set your Internet browser to reject cookies. However, if you do so, some functions of the Website may not work properly.


Confidentiality and security precautions

The Website has security measures in place to protect the loss, misuse and alteration of the information under our control. We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss.

All personal information provided is kept on a secure server and all employees and data processors who have access to, or are otherwise associated with, the processing of personal data, are obliged to respect the confidentiality of any personal data received.


Other sites

The Website may contain links to other sites, whose policies may differ from ours. We are not responsible for the privacy practices or the content of such websites or for the privacy policies and practices of third parties.


Access to information

You have the right to find out what information we keep about you. To do this, please send us a written request to the address shown above. We will answer your request within 30 days, although we may require you to pay a £10 charge to cover administration costs. In this case, the 30-day period for processing your request will start after we receive this payment. To maintain security we may require proof of your identity. We allow you to challenge the accuracy of any data that we hold about you and, where appropriate, you may request that data we hold be corrected or deleted, as necessary.

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